Apple's first major event under new leadership, likely to introduce several devices including iPhone 18

The eyes of the technology world are focused on Apple's special event on September 9, where the company is preparing to introduce new devices. The event is also significant in that John Turnbull will lead a major Apple launch event for the first time as CEO.

Apple's leadership change took place after almost 15 years on September 1, when Tim Cook stepped down as CEO and took over as executive chairman. John Turnbull, who has worked in the hardware sector for a long time, succeeded him. Tim Cook is expected to be present at the event, but his participation on stage is unlikely.

iPhone 18 Pro models will be the center of attention

According to reports, Apple may also present its first foldable iPhone this time along with the iPhone 18 Pro and iPhone 18 Pro Max. This foldable device will likely be called the iPhone Ultra.

Along with the new phones, two new Apple Watch models and new AirPods devices are also likely to be unveiled.

Interestingly, the regular iPhone 18 is not expected to be unveiled in September this time. It could be delayed until the second quarter of 2027, which is expected to give the Pro models a special place at tomorrow's event.

When will pre-orders and sales start?

Apple usually starts pre-orders for new iPhones on the Friday following the launch event, but this year, the schedule is likely to change due to September 11.

According to unconfirmed reports, pre-orders could start on September 12, while regular sales and delivery of new iPhones to consumers are expected from September 18.

The situation may be different in the case of the foldable iPhone. Due to reports of production issues, the availability of this device is likely to be delayed compared to the regular iPhone 18 Pro models.

The price of the new iPhone may also be higher

Apple has not yet announced the prices of the new devices, but according to market estimates, the price of the iPhone 18 Pro Max may increase significantly.

Analysts believe that the US price of the Pro Max may increase by $ 200 to $ 300 due to the increasing cost of memory and other components. According to current estimates, the starting price of this model is likely to be between $ 1399 and $ 1499, which is approximately 390,000 to 418,000 in Pakistani rupees.

The price of the version with more storage is also likely to reach $ 1999 to $ 2099, however, all these figures are not final.

Apple will reveal real information about prices, pre-orders and availability at the event tomorrow. This event, held under the new leadership, is considered very important not only because of the new products but also in terms of Apple's future strategy.