iPhone 18 Pro and Pro Max launch, price and new features revealed

Apple has introduced the iPhone 18 Pro series, which includes the iPhone 18 Pro and iPhone 18 Pro Max. The company has made significant upgrades in various areas including camera, processing power, battery and artificial intelligence in the new flagship phones.

The most important change in the new models has been made in the camera system. Both phones have a 48-megapixel Fusion main camera, while for the first time the main camera has been presented with variable aperture technology. Through this feature, the user will be able to control the amount of light and focus in a better way according to their needs. New pro controls have also been added to the camera app.

For performance, Apple has used the new A20 Pro chipset in both devices. Along with this, a new generation vapor chamber cooling system has also been given, which the company says helps the phone perform better and consistently during long use.

The iPhone 18 Pro Max has also received a major upgrade in terms of battery. According to Apple, this model offers the best battery performance in iPhone history thanks to the larger battery and improvements made to Apple Silicon.

The new phones have also undergone design and software changes. Apple has made the Dynamic Island smaller and more efficient, while both devices will run on iOS 27. Siri, equipped with Apple Intelligence and artificial intelligence, is also part of the new experience.

Talking about price, the starting price of the iPhone 18 Pro is $ 1199, while the price of the iPhone 18 Pro Max is set at $ 1299. Both phones will be available in black, silver, glacier and a new burgundy color.

According to Apple, pre-orders for the new iPhones will start on September 12, while their delivery to customers will start on September 18.

The company says that instead of focusing on just one area, the iPhone 18 Pro series has improved various parts of the core experience of the phone, including the camera, speed, battery and AI.